XFX Secret Weapon: Captured – The YouTube Series Is Back
It looks like XFX has started their SECRET WEAPON web series! The marketing company behind the videos sent us an e-mail and explained that they have expandedtheir original ‘stolen’ XFX Radeon HD 5970 Black Edition Limited graphics card campaign with an online action series. The boundaries between what was reality and fiction were blurred in two “lost tape” style videos as well as a real eBay auction, and a personal Facebook page and YouTube account for one of the characters in the video. Now fans can follow up with the story as it continues on YouTube! It doesn’t look like this marketing push will be as good as the last one, but you never know with viral marketing.
The video series is called Secret Weapon. There will be new episodes featured on XFX’s YouTube page as well as a brand new website made for the series (coming soon!). The Secret Weapon Series features Robby, Charlie, and Madeline on a thrilling and humorous quest as they escape captivity, fight to survive and travel across the world on dangerous missions. While fans can view the series cinematically, there will also be episodes filmed by Robby using his hand-held camera. Viewers get to choose how they want to watch! Also, gamers will appreciate a new level of interactivity as the videos will also feature hidden annotations (easter eggs) that link to secret, unlisted videos.
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