Women Out Number Men on the Internet
Did you know that women have been the major users of the Net since 2000? I actually didn’t and found a number of the survey findings in the latest Fallows study to be interesting to say the least from the view of a webmaster.
Younger women are more likely to go online than younger men. Eighty-six percent of women ages 18 to 29 go online compared with 80 percent of their male peers. Money changes everything. Internet usage goes up with income: 90 percent of men and 95 percent of women in households earning $75,000 or more are online compared with 49 percent of men and 48 percent of women earning less than $30,000 a year. Fallows expected that the Net would free the sexes to behave in “unstereotypical ways,” such as men acting more “touch-feely” and women being more comfortable exploring new technologies.
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