WD Unveils Redesigned My Book Essential and My Book for Mac Users
WD today introduced its new, smaller, sleeker My Book Essential and My Book for Mac desktop external hard drives equipped with the new WD SmartWare software and hardware-based encryption. The new appliances visually present consumers’ data in a software control center, providing them peace of mind that their precious photos, videos and files are securely protected. The new My Book Essential drives are offered in capacities of 500 GB, 1 TB, 1.5 TB and 2 TB. My Book Essential drives are available now at select retailers and online at shopwd.com. MSRP ranges from $99.99 to $249.99 USD depending on model.
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“Keeping an extra copy of your digital life used to be a painstaking, manual task undertaken only by the most expert and diligent of users. WD’s new My Book Essential and My Book for Mac external hard drives, powered by WD SmartWare, have finally made it easy enough so that anyone can do it,” said Dale Pistilli, vice president of marketing for WD’s branded products group. “WD’s new drives combine massive storage capacity, visual backup, and hardware encryption, so consumers can now actually see their digital life, safe in one place.”
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