Symantec quietly increases Norton software renewal prices
Did you know that on Monday, Symantec raised the prices Norton users pay for another year of updates to their installed products by as much as 33 percent? The updates include traditional virus signatures and product enhancements, which are a new feature and part of Symantec’s move to a subscription model. Some are calling this Symantec’s “last big hurrah” before Microsoft fully enters the security front. Norton AntiVirus updates cost $24.95 a year, but after the price increase you are going to pay $29.99!
As Symantec has 40 million subscribers, the price rise could add as much as $250 million to the company’s revenue in its next fiscal year, according to the Merrill Lynch note. The price increase is not typical of the competitive consumer security software market, Forrester Research analyst Maribel Lopez said. “The trend has always been downward. Consumers would expect pricing to be flat or down,” she said. Nevertheless, people often don’t notice prices when renewing their product, Lopez said.
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