Sony, Toshiba presidents to meet on new DVD format

Sony and Toshiba, heading rival groups, have waged a three-year war to have their new technology standards adopted by the industry and gain pole position in the multi-billion-dollar markets for DVD players, PC drives and optical discs.

The high-level talks offer new hope for negotiations that appeared to have reached an impasse in recent days. A senior Toshiba official was quoted on Monday as saying one format based on Sony technology would be “extremely difficult” at this stage.