SEGA and BBC Join Forces For ‘Multi-Sensory Adventure’ Theme Park
BBC Worldwide’s natural history division BBC Earth has teamed up with SEGA to create interactive exhibition spaces set to open in Japan and the US over the next two years. The aim is to bring the BBC’s natural history content to life using Sega’s technology and create a “new multi-sensory adventure”. The details of the “experience” are somewhat vague, but we do know that it will take up 4,000 square meters of a multi-level space where visitors will be able to explore the natural world using their eyes, ears, hands and minds. We asked the BBC for more information, but they said we’d have to wait for more details to be released in the coming months.
I am very happy that we have been able to join together with BBC Worldwide who possess one of the worlds finest libraries of Natural History footage. I am confident that by fusing this fabulous content with our entertainment know-how, we can deliver a new and thoroughly unique experience of the natural world. Through the universal theme of nature, SEGA will create a new live entertainment experience that will be enjoyed by all nationalities, ages and genders said Okitane Usui, SEGA Corporations COO.
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