Second Generation Apple TV Media Player Box Opening and First Look

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It’s hard to believe that Apple announced the Apple TV (iTV) back in 2006 and then released their first player back on March 21, 2007. Apple has finally started shipping their second generation Apple TV this week and we got a pair of them that just arrived from Shenzen China today. This player is rather interesting from a cost perspective alone as it retails for just $99. This is a far cry from the original $299 price tag brought by the first generation player. To help cut costs Apple removed the built-in storage feature, but as a result the new Apple TV is a quarter the size of its predecessor and is all black. The new Apple TV is all about streaming data (think Apple AirPlay) and it has built-in 802.11n wireless networking and a 10/100 base-T ethernet port to help keep they 720p content flowing smoothly. Check out the video below to see our unboxing video that we posted over the weekend to check out the new Apple TV. We will have our full review of the player later this week when we have a chance to spend a few days using it on both wired and wireless internet connections.

The new Apple TV ships in a box that’s just 7″ x 4.5″ x 3″ and as you can see from the shot above it doesn’t even need a shipping box that big! Apple claims the new second generation Apple TV is 80% smaller than the previous generation and we don’t doubt them on that. The actual dimensions of the player itself is 3.9″ x 3.9″ x 0.9″, and it weights in at just 0.6 lbs. Its no wonder that the Apple TV has been dubbed ‘The Puck’ by many in the IT industry already.

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