Rumor: Microsoft Corp Plans to Buy Game Ad Maker Massive Inc
By
Microsoft Corp plans to pay $200 million to $400 million for Massive Inc., a privately held company that places ads in videogames, the Wall Street Journal said on Wednesday. I guess in-game advertising is on the battle plans to help fight the mighty Google marketing machine.
The deal to buy the two-year-old start-up highlights the increasing importance of advertising in nontraditional media, the report said. It noted Massive’s clients include Coca-Cola Co., Honda Motor Co. and other advertisers that are boosting spending on ads in videogames.
Comments are closed.