Rumor: Dell Bought Alienware To Get AMD Processors
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Alexei Oreskovic has a great piece up today about how Dell bought Alienware not only to gain high end market share, but to also be able to get access to AMD processors. Dell has yet to disclose how much it paid for Alienware!
Dell, of course, sells Intel-based PCs exclusively. That approach has hurt the company recently, say analysts, given that many consumers consider AMD microprocessors technologically superior to Intel’s at the moment. By having a second product line like Alienware, however, Dell could offer AMD chips without jeopardizing its relationship with Intel. “It would be a softer kind of way of taking that first step,” says Brookwood.
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