Roku Partners with Rovio to Bring Angry Birds to TV
Roku and Rovio today announced that the companies have entered into a strategic partnership to bring the first Angry Birds experience to the TV. Roku will offer Angry Birds, Angry Birds Seasons and Angry Birds Rio video games; launch an Angry Birds video channel featuring Angry Birds animated shorts; and sell Angry Birds merchandiseall via the Roku Channel Store.
We are growing Angry Birds into a lasting global entertainment franchise and Rokus strong platform enables us to introduce the full Angry Birds experience of games, videos and merchandise to the TV, said Rovio Chief Marketing Officer Peter Vesterbacka. It was an easy decision to partner with Roku. They are a small company like us, are easy to work with, and of course make the best-selling streaming player. We expect Roku and Angry Birds fans to be thrilled with the TV experience that we are bringing them.
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