Pioneer AppRadio Arrives Today at $399

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Pioneers Electronics announced that the AppRadio is now available for retail purchase at $399. The AppRadio is the first in-vehicle device to use the processing power, storage capabilities and apps of the 4th generation iPhone and iPod Touch as the primary source for entertainment and information. The AppRadio also uses a 6.1 inch touch screen that is used to control most functions as smart phones of today uses. Also the Pioneer AppRadio comes with a built-in Bluetooth capability for hands free calling. The device also has the option of being used as a screen for a vehicle mounted rear back-up camera.

The smartphone continues to change the landscape of our industry and Pioneers AppRadio is the first aftermarket product to fully embrace the iPhone 4 for use in the automobile, said Ted Cardenas, director of marketing for the car electronics division of Pioneer Electronics (USA) Inc. With a familiar and intuitive interface and the ability to add features by simply updating or adding apps, the AppRadio is the ultimate car stereo for the iPhone 4 user.

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