PC Decline To Continue in 2015 Despite Windows 10 Launch
PC Shipments Will Continue to Decline in 2015 as Windows 10 Launch Approaches and Competing Devices Continue To Pressure PC Demand, According To IDC
FRAMINGHAM, Mass., May 28, 2015 Worldwide PC shipments are expected to fall by -6.2% in 2015 according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. This will be the fourth consecutive year of declining volume as the PC market continues to struggle with competition from tablets and smartphones and generally low demand. The market almost saw stable shipments in mid-2014 as the end of support for Windows XP boosted demand for replacements, but that cycle has passed and been replaced by a reduction in inventory on the supply side as the market awaits the arrival of Windows 10 this summer.
Windows 10 should be a significant contributor to the PC market providing an upgrade path from Windows 7 for commercial users and a range of features boosting convenience and integrating the user experience across platforms. Nevertheless, changes like the free upgrade option for consumers and platform integration aren’t expected to drive a surge in new PC shipments. The commercial segment is expected to evaluate the OS before deploying it and most new commercial PCs will be replacement systems. The consumer transition to Windows 10 should happen quickly, but the free upgrade reduces the need for a new PC and IDC expects many consumers will continue to prioritize spending on phones, tablets, and wearable devices like the Apple Watch during the holiday season.
“Microsoft and PC vendors still need to convince users of the advantages of the new OS and new PCs, which will take some time,” said Loren Loverde, Vice President, Worldwide PC Trackers. “In addition to educating clients, they’ll face tough competition from other devices, and weak spending in many regions. As a result, we see PC shipments stabilizing in 2016, followed by limited growth for the next few years.”
The impact of competing products, as well as the strong US dollar and weak commodity prices have also constrained spending particularly abroad. This has especially affected the consumer segment, while commercial demand remains stronger in both mature and emerging regions.
PC Shipments by Product Category and Region (Shipments in millions)
Source: IDC Worldwide Quarter PC Tracker, May 29, 2015
* Forecast data
Table Note: Mature Markets include U.S., Western Europe, Japan, and Canada. Emerging Markets includes Asia/Pacific (excluding Japan), Latin America, Central and Eastern Europe (CEE), Middle East, and Africa (MEA).
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About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.