Overpriced 3D Movie Tickets Could Hurt Hollywood
According to a report released by PricewaterhouseCoopers, there are more than 40 3D movies already scheduled for release this year and it looks like 3D is here to stay. The report anticipates that by 2015, 15 per cent of new films will have a 3D version. The one big thing that might hurt 3D movies is ticket prices in general. Generally speaking, the sustainability of the 3D ticket premium is questioned by some players whom we interviewed, the report says. You can check out the entire press release in the forums.
The growth of the 3D industry still has some challenges to overcome. Despite 3D films generating considerable revenues for the film theatre operators, the cost of converting from traditional prints to digital is still a major expense. However, the conversion of the theatres is the direction the industry is moving towards. A high revenue generating 3D film also impacts the sales of DVDs and, in the case of high grossing 3D films, sales of DVDs have also increased. High DVD sales continue to be critical to the economics of film production as they have the ability to generate over half the total revenues of a film. The market for 3D televisions is less developed than that of the film industry and the affordability of the TV sets is a major factor impacting the growth of the sector. However, the prices are beginning to fall and that, together with the availability of attractive 3D content, is helping to grow the market. But the wearing of 3D glasses to watch programmes is still a major issue.
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