NVIDIA Talks Out About The Non-Heat Issue on the GeForce GTX 480 Video Card

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NVIDIA GeForce GM, Drew Henry, published a post on the NVIDIA blog responding to community comments regarding GTX 480s heat and power consumption. In the blog he states that NVIDIA builds all their products to work in extremely hot and extremely cold environments and that the GTX 480 is no different. Drew also appears to be very been active in the comment thread answering the communities specific questions with additional info. If you have a question and want it answered by one of NVIDIA’s top brass this is your chance to go and do so. Drew is a very straight forward guy from the times we have worked with him here on Legit Reviews and he knows his stuff! Here is a video of Drew Henry speaking at PAX East last week:

We wanted to let you know that weve also heard your concerns about GTX 480 with respect to power and heat. When you build a high performance GPU like the GTX 480 it will consume a lot of power to enable the performance and features I listed above. It was a tradeoff for us, but we wanted it to be fast. The chip is designed to run at high temperature so there is no effect on quality or longevity. We think the tradeoff is right. The GF100 architecture is great and we think the right one for the next generation of gaming. The GTX 480 is the performance leader with the GTX 470 being a great combination of performance and price.

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