NVIDIA Game24: Maxwell Launch & Gamer Celebration

NVIDIA successfully pulled off one of the craziest things we have seen in hardware marketing this week: A worldwide launch party simulcast live on the internet for 24 hours! NVIDA’s Game24 primarily celebrated the launch of NVIDIA’s newest video game platform and gave regular gamers around the world a chance not only use brand new NVIDIA GTX 980 Maxwell GPUs, but also win tons of prizes. NVIDIA gave away GTX 980 cards as well as other hardware like 4K monitors, cases, mice, and keyboards. Even if you didn’t win one of the many raffles, when you walked in, NVIDIA gave you a goodie bag with a t-shirt and three upcoming games: Far Cry 4, The Crew, and Assassins Creed Unity. We spoke to Justin Walker, NVIDIA Senior Product Manager who gave us a great breakdown of the Game24 events: