New York City Sues Nextel, Sprint, T-Mobile Over Ads
City officials claim that wireless operators make misleading pricing promises in their ads. Deceptive advertising has been something everyone has become used to with cell phones, but at least New York is trying to clean up the system a bit.
New York City’s Department of Consumer Affairs (DCA) Thursday said it is suing Nextel, Sprint and T-Mobile over deceptive advertising that it said could mislead consumers. “You can’t promise a great deal in the headline and hide the true costs in the fine print,” DCA Acting Commissioner Jonathan Mintz said in a statement. “If a cell phone company promises free long distance, consumers should get free long distance – period. While clamoring for competitive consumer attention, these major cell phone companies crossed the clear line between promotional gimmicks and deceptive advertising.”
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