Need for Speed The Run Sports Illustrated Teaser Trailer

By Nathan Kirsch

Electronic Arts and Sports Illustrated today announced details of an exclusive marketing partnership between the internationally renowned Need for Speed and Swimsuit franchises bringing together the worlds of fashion, video games, cars and beauty in a first-of-its-kind partnership. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles in one of this holiday’s most anticipated releases, Need for Speed The Run. Need for Speed The Run will be available November 15, 2011 in North America and November 17, 2011 in Europe for the Xbox 360 videogame and entertainment system, PlayStation 3 computer entertainment system, PC, Wii and Nintendo 3DS.

“We’re thrilled to be working with Sports Illustrated to deliver the biggest, fastest, and sexiest entertainment event of the holiday with Need for Speed The Run,” said Steve Seabolt, Vice President of Global Brand Partnerships at EA. “With a global reach and a quality standard that’s comparable to what we achieve in our games, Sports Illustrated makes the perfect partner. Gamers, racers and Sports Illustrated Swimsuit aficionados alike will love seeing Irina and Chrissy transform from the physical to the digital world, playing lifelong friends competing in a heart-pounding race from San Francisco to New York.”

Comments are closed.