Napster offers 5 free tunes — Hopes to gain subscribers
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Napster Inc. will offer some music free as part of an effort to drive more customers and advertisers to its Napster.com Web site. Doesn’t sound like a bad plan, but I hope it works. I’m not sure how many will bite the hook and sign up though.
Users will be able to listen to more than 2 million songs five times each at no cost, betting the free offering will lure more customers to its Web site and give the company a better chance of convincing them to sign up for its subscription service. Napster charges $9.95 and $14.95 a month for membership to its site, which gives access to music downloads and radio stations.
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