Microsoft to Launch adCenter Today
Microsoft today launches adCenter, an online advertising platform it has been testing for the past seven months. AdCenter will provide advertisers with tools and targeting capabilities that are similar to what is offered by Google.
Unlike Google’s and Yahoo’s current advertising software, adCenter lets advertisers create online campaigns that can target someone using the Internet by age, gender and geographic location. The program also lets advertisers pick the time of day they want ads to air. For example, Miller Brewing Company could run a promotion targeted at young male college seniors at a particular university on Friday evening. “It’s something that has really got advertising drooling,” said Chris Sherman, editor of Search Engine Watch, an industry newsletter.
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