Lenovo Puts Human DO Devils on Limos During CES 2012

By Nathan Kirsch

While walking down the Las Vegas Strip I saw a man sitting on top of a stretched limo. At first I thought it was fake, but then I saw him moving around and using a laptop. After a quick Google search I found out that Lenovo was sending out ‘Human DO Devils’ that will make people notice the PC companys presence at the 2012 Consumer Electronics Show (CES) in Las Vegas, NV. The company has hired people to ride on top of taxis and limos and then have them driven down Las Vegas Boulevard and the surrounding area, while using their Lenovo IdeaPad U300s Ultrabooks inspired by Intel technology.

Spot the DO Devil

Were focused on creating innovation for doers, the people who are actively engaged in the world around them and who are using technology to get things done, said Matt Bereda, Director of Consumer Marketing, Lenovo. This program cuts through the clutter and really showcases our Lenovo IdeaPad U300s Ultrabook with its ultra-sleek design and ultra-responsive performance.

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