Lenovo Moves Past China And Enters The World Market
China’s Lenovo Group Ltd. introduced the first computers under its own brand name outside China on Thursday (Feb. 23) as part of a worldwide launch. It will be interesting to see how they do. Ever since they took over the IBM PC Business they have seemed to really take off thanks to the success of the ThinkPad series.
Lenovo has been selling its ThinkPad products to the higher-margin enterprise sector. Now, Lenovo 3000 desktop computers, starting at $350, and laptops starting at $599 will target small enterprises. Lenovo, which acquired IBM’s PC business in 2004, has incorporated IT tools into is new 3000 line usually used by large enterprises. Lenovo expects these convenience tools and its aggressive global advertising on Winter Olympics broadcasts to offer a “value proposition” for small enterprises. Lenovo will also be a major sponsor of the 2008 Summer Olympics in Beijing.
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