Kingmax makes mint out of ancient memory

“ THERE’S GOLD in ten-year-old technology, according to memory module manufacturer, Kingmax. Despite offering cutting-edge DDR-II and mainstream DDR-I modules, Kingmax is still able to generate about 20 percent of its revenue from the truly ancient SDRAM. The reason, says sales and marketing VP, Lawrence Chang, is that hardly anybody else is making them.

As a result, Kingmax netted about US$50 million last year from a business that most others have written off, that’s out of the company’s total memory module revenue of around $250 million. In addition, profit margins on SDRAM are better than they were when the memory standard was in its prime, and better than those on DDR.”