Kindle Fire Already No. 2 in the Tablet Market
After only two week on the market, Amazons Kindle Fire has moved ahead of most tablet competitors to become the number 2 seller on the market behind Apples iPad. No doubt, the Kindle Fires $200 price tag and Black Friday shopping deals have contributed in Amazon shipping over 3.9 million Kindle Fire tablets since its release 2 weeks ago. Right behind Amazon is Samsung which offers a large variety of their Galaxy Tab tablets. Apple is still number one with a whopping 65% of the tablet market, however.
The success of the Kindle Fire answers what had been a lingering question about the tablet business: whether consumers wanted tablets, or just iPads. The Kindle Fire’s $200 price tag, along with other tablets that saw heavy discounts around Black Friday, are resetting expectations about how much consumers will pay for such a device.
That may bode poorly for manufacturers looking to compete directly against the iPad with more expensive components, larger and brighter displays, and even cellular service. So far, those companies have only seen middling interest in their products.
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