Katy Perry Themed Content and Virtual Goods Coming To EA’s The Sims
Electronic Arts (EA) today announced the beginning of an extensive and exclusive creative collaboration between Katy Perry, one of today’s biggest superstars, and The Sims, one of the most popular gaming series of all-time. In collaboration with Perry, the world-renowned The Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods. The relationship kicks off with a special Collector’s Edition for The Sims 3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand. Available for pre-order today, players can make their rise to fame in The Sims 3 Showtime Katy Perry Collector’s Edition. This Collector’s Edition includes The Sims 3 Showtime Expansion pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items, and an exclusive poster. This iconic content includes fashions, a guitar, a hairstyle and various Katy Perry themed stage props.
“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” said Steve Schnur, Worldwide Executive of Music for EA. “Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit Hot and Cold’ featured in The Sims 2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of The Sims brand.”
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