Intel Unveils New Brand Identity
Intel Corporation formally unveiled a new brand identity today that represents a significant milestone in the company?s history and further signifies the company?s evolution to a market-driving platform solutions company. We have a picture of all of the new logos in the forums so go ahead and take a look and tell us what you think.
The new brand identity involves changes to the widely recognized Intel Inside logo that was created in 1991, and the original Intel ?dropped-e? logo, which was created by Silicon Valley pioneers Robert Noyce and Gordon Moore 37 years ago as they were forming their new ?integrated electronics? company. Intel?s new logo combines the essence of both of these powerful symbols, building on Intel?s rich heritage, yet also signaling the new direction the company is headed today. It also includes a new tagline: ?Intel. Leap ahead?.? This tagline is Intel?s unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible.
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