Intel Launches New Mobile Ad Campaign This Week
In its fall advertising campaign breaking this week, Intel Corporation showcases the digital entertainment benefits of the Intel Centrino mobile technology platform for laptop PCs. The eight-country campaign consists of television, print, online, retail and outdoor elements. Follow the link below to read the full statement on the as campaign and if you have seen the ads what do you think?
The television ads feature well-known entertainment personalities sitting on consumers’ laps. Each celebrity ? actors John Cleese, Lucy Liu and Tony Leung; singer Seal; pro skateboarder Tony Hawk; and soccer star Michael Owen ? represents different entertainment genres, such as games, movies and music. The metaphor of an entertainer sitting on the consumer’s lap in place of a laptop PC illustrates how Centrino mobile technology enables a vibrant, realistic mobile entertainment experience.
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