Intel Creates Ultrabook Pop-Up Theater in Los Angeles
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It looks like Intel took the companies Ultrabook message to the streets, literally, using 60 synchronized and choreographed ASUS Zenbook Ultrabooks to create a “Pop-Up Theater” via a flash mob in and around Los Angeles landmarks. See the larger than life human mobile billboard in the viral marketing video below.
The Ultrabook POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook.
A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.
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