Intel Announces Intel ‘Atom’ Brand Name for New Low-Power CPUs

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The Intel Atom processor will be the name for a new family of low-power processors designed specifically for mobile Internet devices (MIDs) and a new class of simple and affordable Internet-centric computers arriving later this year. Together, these new market segments represent a significant new opportunity to grow the overall market for Intel silicon, using the Intel Atom processor as the foundation. The company also announced the Intel Centrino Atom processor technology brand for MID platforms, consisting of multiple chips that enable the best Internet experience in a pocketable device.

The Intel Atom processor is based on a new microarchitecture designed for small devices and low power consumption, Intel said. The chip is less than 25 square millimeters, and 11 of the chip’s dies — the slivers of silicon with 47 million transistors each — would fit in an area the size of a U.S. penny. The new chips, previously code-named Silverthorne and Diamondville, are made on Intel’s 45 nanometer chipmaking technology and slated for introduction toward the middle of this year.

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