Intel and Toshiba present Hollywood’s first Social Film – Inside

Intel and Toshiba have announced a creative collaboration and campaign to deliver a new social film project titled Inside. The film stars Emmy Rossum and is directed by D.J Caruso and Oscar-winning cinematographer Mauro Fiore. Unlike most static productions, Inside engages the audience by enlisting them to be a part of the film through social media. Viewers are encouraged to connect with Christina, tweet clues and post advice to her Facebook wall. The film will air in short episodesstarting on July 25. During this time, viewers will be invited to activate their social channels and help decode Christinas dilemma by posting tips, insights, ideas and clues. The editing team, led by Emmy-winning editor Josh Bodnar, will incorporate posts that best fit the storyline into the episodes.