How Intel Will Compete With ARM
Intel CEO Paul Otellini yesterday spelled out how his company will compete with the burgeoning ARM chip ecosystem, which has taken the lead in tablet designs, during the chipmaker’s fourth-quarter earnings conference call. In the call, Otellini was quick to address tablets, a market currently centered on Apple’s iPad, which runs on Apple’s flavor of the ARM processor design. Motorola, RIM, and Samsung have also based their tablet products on power-efficient ARM processors. He discussed a few ways Intel could ultimately prevail in the tablet and smartphone markets.
“In 2011, you will also see Atom in a wide array of tablets running three different operating systems: Windows, Android, and MeeGo,” he said. When asked by an analyst how the Android development partners can differentiate between Atom and the ARM-based tablets, Otellini said, “By designing an Atom-based tablet, they have the opportunity to run multiple OSes on it, which I think is a unique value proposition with Intel.”
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