Google To Offer Print Ads
Google is expanding its lucrative Internet advertising network into the print world in a bold attempt to capture traditional ad dollars. The print ads will feature full pages of Google-facilitated ads with the URL of an online version of the page at the top. Fine text also appears at the top saying “Ads by Google,” and “Google advertisers offer these products and services” at the bottom. However, there is no Google logo that will appear in the print ads. Magazines were contacted by Google two and a half months ago.
The search king, which makes 99 percent of its revenue from Internet ads, is quietly testing the waters of print advertising sales, according to executives at several companies that have bought the ads. Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages–cut into quarters or fifths–to small advertisers that already belong to its online ad network, dubbed AdWords.
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