Google Rolls Out Test of Personalized Search Tool
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More personalized searches may mean more relevant search results, but will it eventually mean more targeted advertisements as well? Google says they have no immediate plans for making ads a part of the service.
The new Google service, available starting Wednesday on Google Labs, tracks every search users have done when they are signed on to My Search History and it also lets them search all the pages they’ve found using Google.com’s search engine.
“The implications on the consumer side are obvious — better search,” said Forrester Research analyst Charlene Li, who predicted that My Search History would be most appealing to students, researchers and search aficionados.
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