Google Announces Privacy Settings Change – You Can’t Opt Out!

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Google said Tuesday it will require users to allow the company to follow their activities across e-mail, search, YouTube and other services, a radical shift in strategy that is expected to invite greater scrutiny of its privacy and competitive practices. The information will enable Google to develop a fuller picture of how people use its growing empire of Web sites. Consumers will have no choice but to accept the The policy will take effect March 1 and will also impact Android mobile phone users, who are required to log in to Google accounts when they activate their phones. This doesn’t exactly sound like a good thing to us, but we understand that Google is doing it for advertising reasons.

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Googles changes are appeared squarely aimed at Apple and Facebook, which have been successful in keeping people in their ecosystem of products. Google, which makes money by selling ads tailored to its users, is hoping to do the same by offering a Web experience tailored to personal tastes. If youre signed in, we may combine information youve provided from one service with information from other services, Alma Whitten, Googles director of privacy, product and engineering wrote in a blog post. In short, well treat you as a single user across all our products which will mean a simpler, more intuitive Google experience, she said.

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