GameStop Launches Game-Changing Facebook Store
GameStop has selected Adgregate Markets to provide social shopping on its Facebook page through Adgregate’s proprietary ShopFans solution. GameStop, which is ranked #115 on Internet Retailer’s Top 500 List and 3rd in the sub-category of Toys/Hobbies, is the first multichannel gaming company to launch a storefront on Facebook and provide true social commerce to more than 1.8 million Facebook fans. The GameStop ShopFans storefront can be accessed here.
“We are on the cusp of the Second Internet (the Social Internet) where retailers that leverage interconnectivity and engage with their customers in the dialogue in creative and authentic ways will be the clear winners,” said Lou Kerner, Social Media Analyst for Wedbush Securities. “GameStop’s new Facebook store provides a blueprint for the new social store, where design, usability, and the cool factor are now seamlessly integrated with the Facebook social graph. This store is a game changer for the burgeoning f-commerce industry.”
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