Froogle + Retail = All your base are belong to Google Base.
Everybody knows Google by now right? And by extension many probably know of Froogle as well, Google’s price search engine for online retailers. With the recent launch of Google’s new beta payment service dubbed “Google Base” however, it would seem everyone’s favorite search engine company has set their sights on even bigger game, brick and mortar retail (of the European persuasion).
The US-based search engine company plans to develop Google Base, a product still in testing, into an online retail platform. The service would give retailers access to the hundreds of millions of Google users.
Nikesh Arora, head of Google’s European arm, said in an interview with the FT that Google wanted companies in retail – and possibly sectors such as real estate – to hand over details of their goods, prices and customers.
Google would index and package the information into a consumer-friendly search engine, giving its users a virtual supermarket across a number of retail brands.
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