Foxconn gives up own-brand graphics card business

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Foxconn Electronics has given up marketing graphics cards under its own brand and has rearranged its Channel Service Division (CSD) shifting the majority of the 9,000 employees, mainly related to production, to its OEM division. Around 500, mainly sales and marketing related, staff remain in CSD, according to Young Liu, special assistant to the CEO. Foxconn CSD recently included white-box netbook and smartbook businesses under its operation, and will take a conservative attitude toward its own-brand motherboard business, Liu noted. We here at Legit Reviews have not seen a Foxconn branded card since the NVIDIA GeForce 9800 launch, so this isn’t a big surprise.

Foxconn GeForce 9800 GTX Video Card

Due to low penetration of 3G networks in China and the limits of 10-inch displays which have impacted demand for Intel Atom-based netbooks, Foxconn’s netbook shipments in China have been limited, Liu said. However, the company is working aggressively to land more orders and is aiming to become the leader in the local market. Although some white-box netbook vendors will use Foxconn’s brand name for marketing, Foxconn’s current notebook and netbook orders are all OEM-based, Liu clarified.

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