Facebook is Paying Datalogix For Your Shopping Data!
Did you know that Facebook is working with a controversial data company called Datalogix that can track whether people who see ads on the Facebook end up buying those products in stores. Facebook is hoping that this new techniques for tracking and using data about users will show the value of its advertising programs. The only issue with this is users online privacy and it appears that privacy advocates are upset by this. It appears that the two companies have already measured 45 ad campaigns and found that in 70 per cent of them, for every ad dollar spent on Facebook it the advertiser earned an additional $3 in incremental sales. This is good news for Facebook, but it also shows that we are in the era of individual-level purchasing data mining and that is not good for people. Is there a way to opt out of this data collection practice? Might be a good time to call up your credit card company and see what they are doing with your data!
Datalogix has purchasing data from about 70m American households largely drawn from loyalty cards and programs at more than 1,000 retailers, including grocers and drug stores. By matching email addresses or other identifying information associated with those cards against emails or information used to establish Facebook accounts, Datalogix can track whether people bought a product in a store after seeing an ad on Facebook.
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