Facebook announces simplified privacy settings

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The Facebook public image offensive continued today with a press conference at the social networks Palo Alto headquarters announcing its new simplified privacy settings. The event is a marked departure from Facebooks standard method of announcing changes, which is to simply make changes and tell users after the fact. The news conference, announced yesterday, came as a surprise to industry analyst who expected privacy setting changes to come in the next few weeks, not days.

Users may attribute these fast changes as a response to user activism, such as the Quit Facebook Day campaign scheduled for May 31. However, there is no data that supports any significant loss from the sites 400 million-plus active users. More likely, this is an aggressive strategy to get in front of government as the site morphs from a basic social network a one-stop Internet portal. The Federal Trade Commission recently raised concerns following a letter from four senators demanding that the government organization examine Facebook’s policies.

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