Experience 2Morrow: ASUS Introduces Groundbreaking Innovations Showcased at the 2015 International CES

By Nathan Kirsch

Experience 2Morrow: ASUS Introduces Groundbreaking Innovations ASUS Chairman Jonney Shih unveils the stunning Transformer Book Chi series, the powerful flagship ZenFone 2 and ZenFone Zoom

KEY POINTS

  • ASUS Chairman Jonney Shih unveils companys latest groundbreaking innovations at 2015 CES.
  • Stunning Transformer Book Chi Series feature powerful 2-in-1 laptops that transform seamlessly into the worlds slimmest Windows tablets.
  • Powerful flagship ZenFone 2 smartphone has gorgeous new design, 13MP PixelMaster camera and brand new customizable ZenUI interface.
  • Groundbreaking ZenFone Zoom has 3X optical zoom camera with optical image stabilization and laser auto-focus for blur-free photography.

Las Vegas, NV (January 5th, 2015) ASUS Chairman Jonney Shih unveiled the companys latest innovations during todays press event at the 2015 International CES. Mr. Shih introduced the full lineup of the groundbreaking ASUS Transformer Book Chi Series, powerful, razor-thin 2-in-1 laptops that transform instantly into the worlds slimmest Windows tablets, ZenFone 2, a new flagship smartphone, and ZenFone Zoom, the worlds slimmest smartphone with a 3x optical zoom.

The ASUS Transformer Book Chi is the ultimate dream machine that wraps mobility, entertainment and productivity all into one beautiful device, said Mr. Shih before inviting Kirk Skaugen, Intel Senior Vice President and General Manager of the Client Computing Group, to join him on stage. We appreciate the support of our longtime friend and strategic partner Intel on this journey In Search of Incredible.

Mr. Shih and Mr. Skaugen spoke about the two-decade-long partnership between the two companies and their shared ambition to deliver the best mobile experience to consumers. Mr. Shih then unveiled the much-anticipated ZenFone 2, which features a refined ergonomic body, advanced PixelMaster camera technology, the latest Intel Atom Z3580 processor and the brand new version of ASUS ZenUI that is designed for ultimate personalization.

Intel and ASUS share a common passion for technology and we have jointly delivered some incredible products, including desktops, 2-in-1s, laptops, tablets, and smartphones, said Mr. Skaugen. The ASUS ZenFone 2, powered by the latest 22-nanometer Intel Atom processor, and the ASUS Transfomer Book T300 Chi, powered by the 14-nanometer Intel Core M processor, are significant achievements in our now multi-decade history of joint collaboration. We look forward to continuing our partnership with ASUS to develop the next generation of inspiring mobile devices.

Razor-thin 2-in-1 detachables ASUS Transformer Book Chi Series

ASUS once again raises the bar on innovation with the stunning and innovative Transformer Book Chi Series. The razor-thin 2-in-1 Windows laptops transform seamlessly into Windows tablets via a smart magnetic hinge. Transformer Book Chi offers users sophisticated and elegant mobile computing for both work and play with its beautiful precision-crafted all-aluminum design featuring brilliant diamond-cut highlights, gorgeous displays with resolutions up to WQHD, and powerful performance with Intel processors, including the all-new Intel Core M.

Transformer Book Chi is available in three sizes to cover the demands of every user. The flagship T300 Chi is an ultra-slim tablet thats 7.6mm thin with a 12.5-inch display and features the fast and energy-efficient Intel Core M processor. The compact 10.1-inch T100 Chi is a wafer-thin 7.2mm tablet with all-day battery life, and the T90 Chi is an ultra-light 8.9-inch model weighing just 750g for effortless mobility.

Empowering luxury for everyone ASUS ZenFone 2

ZenFone 2 is the new flagship smartphone in the ZenFone family that features an all-new design, 13MP PixelMaster camera and uncompromising performance powered by a quad-core 64-bit Intel Atom Z3580 processor with 4GB RAM. An Intel LTE-Advanced modem provides ultra-fast and reliable 4G/LTE connectivity.

The highly-anticipated ZenFone 2 builds on the success of the ZenFone and leverages a quarter-century of engineering accomplishments and provides a wealth of exciting new features with a refined ASUS ZenUI experience to deliver a new level of empowering luxury to everyone.

ZenFone 2 has a gorgeous all-new design that employs iconic Zen design elements such as a sleek, brushed-metal finish and concentric-circle detailing, and introduces new refinements, including a graceful curved case that tapers to an incredibly thin 3.9 mm at the edges. The case provides a comfortable, secure grip and features an intuitively-placed volume control key on the rear of the phone within reach of the user’s index finger. The 5.5-inch Full HD IPS+ screen has an ultra-narrow bezel that reduces the ZenFone 2’s overall size yet provides a maximized viewing experience.

The 13MP PixelMaster camera with its wide F/2.0 aperture lens enables users to quickly and easily capture beautiful, high-resolution photos with zero shutter lag. Camera features including Low Light mode, Backlight (HDR) mode, and the Real Tone flash ensure incredible photos under any lighting conditions.

ZenFone 2 has a 3000mAh battery that provides more than enough power to get through the day and features fast-charge technology for dramatically-reduced recharge times.

Worlds thinnest 3X optical zoom smartphone ASUS ZenFone Zoom

The groundbreaking ZenFone Zoom is the worlds thinnest smartphone to feature a 13MP camera with a 3X optical zoom. ZenFone Zooms rear camera features a 10-element lens design with up to a 12X digital zoom for even finer close-up detail. ZenFone Zoom also has an optical image stabilizer (OIS) for shake-free photos, combined with a revolutionary laser auto-focus for incredibly-sharp images every time.

Advanced users will appreciate the flexibility of ZenFone Zooms Manual mode, which allows professional-grade manual control of ISO settings, shutter speed and more.

AVAILABILITY & PRICING For The United States of America:

  • T300 start from $799 for WQHD, $699 for FHD
  • T100 start from $399
  • T90 start from $299
  • Zenfone 2 start from $199 (Q2 in U.S. market)
  • Zenfone Zoom start $399

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the worlds best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of todays digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2013 was approximately US$14 billion.