EA To Release Free Battlefield Title
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Electronic Arts, Inc. announced that beginning this summer, Battlefield Heroes will be available for free to users. This all new “Play 4 Free” cartoon-style shooter will bring classic Battlefield gameplay to a new audience that is targeted by EA’s new web-focused free to download, free to play business model.
Online gaming garners a massive audience, said Gerhard Florin, EVP Publishing Americas-Europe at EA. People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.
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