DVDs and Blu-rays To Get 20 Annoying Seconds of Unskippable Anti-Piracy Warnings

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Currently, DVDs and Blu-rays contain one annoying, 10 second unskippable FBI anti-piracy message. However, with immediate effect, six major movie studies will begin making new discs that contain two 10 second unskippable anti-piracy messages. The first one is from the FBI “educating” the viewer that unauthorized reproduction or distribution is illegal and carries a big, fat penalty. The second one patronizes with “Piracy is not a victimless crime” and points to the iprcenter.gov website for more info. Annoyed by this? It’s called “progress”.

Disc sales of both types are already sliding and need all the help they can get to make them more attractive, while streaming services don’t have such warnings, which really doesn’t help the sales of discs, does it? Good marketing move, there. Perhaps they should make discs that contain only these warnings, lasting two hours, to really “educate” the viewer?



An ICE spokesman tells me that the two screens will “come up after the previews, once you hit the main movie/play button on the DVD. At which point the movie rating comes up, followed by the IPR Center screen shot for 10 secs and then the FBI/HSI anti-piracy warning for 10 secs as well. Neither can be skipped/fast forwarded through.”

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