Discovery, Sony, and IMAX to Launch 24/7 3D TV Network
Sony Corporation, Discovery Communications, and IMAX Corporation today announced a joint venture to be established to develop the first 24-hour dedicated 3D television network in the U.S. The partnership brings together three leaders with an extraordinary collection of award-winning 3D content, technology expertise, television distribution and operational strength to deliver a high-quality three-dimensional viewing experience to home television audiences.
The new 3D network will feature high-quality premium content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and childrens programming from Discovery, Sony Pictures Entertainment, IMAX and other third-party providers.
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