Current Analysis: Dell sub-US$1,000 models to drag down Media Center notebook ASPs
Dell’s spurning competition amongst PC manufacturers in the notebook department. Dell has added the XPS M140 to its line of XPS notebooks, driving it down into the sub-$1000 market. With a Pentium M 740 processor, DVD burner, and wireless LAN, it’s a really good buy for the average consumer!
Dell, by adding a new M140 series to its consumer XPS notebook line, will be driving down average selling prices (ASPs) for Media Center notebooks, according to a report by Current Analysis. Featuring a 14W chassis and the Microsoft Windows Media Center Edition (MCE) OS, the M140-series models will hit the market this month, with a starting price of US$999, said the market research company. The M140 is Dell’s recent addition to its XPS family, reports Current Analysis, adding that in September 2005, Dell launched a campaign around its XPS brand to reposition the XPS- brand from solely a gaming centric device to include a comprehensive array of high-end, home entertainment offerings. In conjunction with the new brand campaign, Dell launched a new service package for the XPS systems including a one-year warranty, dedicated phone line and sales representatives resulting in reduced hold times for XPS customers, an online chat forum and XPS-trained technicians, notes the market research firm. Dell’s XPS notebook family now includes two product lines, the 17W M170 and 14W M140, Media Center notebooks, said the company.
Comments are closed.