Cisco Stops Flip Pocket Camera Development in Company Makeover

By Nathan Kirsch

Cisco today announced that it will exit aspects of its consumer businesses and realign the remaining consumer business to support four of its five key company priorities core routing, switching and services; collaboration; architectures; and video. As part of its plan, Cisco will:

  • Close down its Flip business and support current FlipShare customers and partners with a transition plan.
  • Refocus Cisco’s Home Networking business for greater profitability and connection to the company’s core networking infrastructure as the network expands into a video platform in the home.
  • Integrate Cisco umi into the company’s Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.
  • Assess core video technology integration of Cisco’s Eos media solutions business or other market opportunities for this business.

This is sad news as we’ve found the Flip Ultra HD to be a better video camera than rivals like the Sony Bloggie. It did have some shortcomings though as it couldn’t do still images, couldn’t do 1080p HD clips and didn’t have networking. It was super simple to use and worked good though, so long live the Flip pocket cam!

Cisco Flip Ultra

“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” said John Chambers, Cisco chairman and CEO. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”

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