Call of Duty: Black Ops Sets Sales Record with $360 Million in 24 Hours
Shattering its own day-one sales record, Activision announced that Treyarch’s highly-anticipated Call of Duty: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year’s estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare 2 in North America and the United Kingdom, according to internal Activision estimates. The single player version of the game is great and we spent some time the past day running some video card benchmarks on the game title. Be sure to check out the performance of an AMD Radeon HD 6870 and an NVIDIA GeForce GTX 460 1GB video card here.
“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”
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