Battlefield 3 Sells 5 Million Copies in First Week
Electronic Arts today announced that based on internal estimates, Battlefield 3 has sold through five million units in the first week globally, making it the fastest-selling game in EA’s history. The outstanding retail performance is driven by critic’s reviews averaging above 85 on console and above 90 on PC. Word-of-mouth from gamers is also driving sales Battlefield 3 now has more than 2.5 Million “likes” on Facebook. Following the tradition of all games in this storied franchise; Battlefield 3 includes a superior multi-player experience. Consumers have logged-on in unprecedented numbers to team up and join the battle. Server stability was solid in the first weekend, delivering EA’s highest-ever usage rates. While some players experienced intermittent disruption of online services due to high volume, internal estimates show that servers and service uptime stabilized to roughly 98.9% throughout the weekend, ensuring that players were connected and enjoying the game. With a commitment to support the game as a software service, EA is listening to consumer feedback and is making daily updates and improvements to ensure an optimal online experience for all.
“From Tokyo to Los Angeles, Sydney to London, millions of fans have been playing all weekend long — we are overwhelmed by the global response to Battlefield 3,” said Patrick Soderlund, Executive Vice President of the EA Games Label. “It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand.”
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