Barnes & Noble Shows $139 Touchscreen Nook, The Simple Touch Reader
Barnes & Noble today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOK features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the worlds largest bookstore available by Wi-Fi. Now available for pre-order for $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Color, the only Readers Tablet. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market just 18 months after launching NOOK 1st Edition.
At only 7.48 ounces (212 grams), the artfully designed All-New NOOK is lightweight and thin 35 percent lighter and 15 percent thinner than NOOK Wi-Fi 1st Edition. Lighter than a paperback, NOOKs sleek but durable, compact design (6.5 inches high by 5 inches wide by 0.47 inches deep) makes it easy to fit in a jacket, pocket, purse or backpack, holding up to 1,000 digital books and more personal content using the expandable memory slot. Its ergonomic, contoured design with a soft-touch back makes it easy and comfortable to read, even with just one hand, and for extended periods of time. And thanks to best-in-class battery life, read for up to 2 months on a single charge with Wi-Fi off thats twice as long as the other leading eReader available.
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