AT&T To Offer TV-Wireless Discounts As New Owner of DIRECTV

By Nathan Kirsch

AT&T INTRODUCES FIRST-EVER NATIONWIDE TV AND WIRELESS COMBINED OFFER

All in One Plan Connects Four TVs, Four Smartphones, Includes 10GB of Shareable Data

Priced at $200 a Month for 12 Months/Annual Savings of $600 or More

New DIRECTV Customers Get Immediate Access to Content with TV Everywhere App

AT&T Logo

DALLAS, TX, Aug. 3, 2015 AT&T will deliver the first-ever nationwide package of TV and wireless services all from a single provider on one bill, with special discounts beginning Aug. 10. The offer includes HD and DVR service for up to four TV receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data all for $200* per month, an annual savings of $600 or more in the first 12 months.

AT&T is the only single provider that can deliver nationwide TV and wireless services with one point of contact for customer care on a single monthly bill.

Today is the first of many planned moves to enable our customers to enjoy a premium entertainment experience almost anywhere, said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment and Internet Services. Were going to deliver more TV and entertainment choices to more screens when and where our customers want it. And well offer incredible value with more flexibility and convenience through our integrated packages that deliver a great experience.

As part of this launch on Aug. 10, and for the first time nationwide, new DIRECTV subscribers will have immediate access to programming on their mobile devices via a walk out and watch TV experience at point of sale. They can view it on their compatible mobile devices after leaving the store before TV service is installed. The walk out and watch feature will be delivered through the DIRECTV app and customers will have a limited time to activate their mobile TV service. AT&T sales representatives will assist customers to set up the app on their wireless device in the store.

AT&T is now selling DIRECTV in more than 2,000 AT&T retail stores nationwide integration built around customer convenience and simplification.

AT&T is wasting no time extending the benefits of its DIRECTV acquisition to consumers, said Roger Entner, founder, Recon Analytics LLC. With this newly integrated offer, its clear AT&T is focused on offering value on top of convenience to win new customers and become a leader in entertainment and communications.

All in One: Its Simple

With the new All in One plans, consumers can choose from a variety of DIRECTV plans available nationwide, or several AT&T U-verse TV plans, available in 21 states.

TV packages available for 12-month promotional pricing include:

  • DIRECTV Select or U-verse U-Family, $50 per month
  • DIRECTV Xtra or U-verse U-200, $70
  • DIRECTV Ultimate or U-verse U-300, $75
  • DIRECTV Premiere or U-verse U-450, $125

Customers may add AT&Ts coast-to-coast wireless services, with 10GB of shareable data and unlimited talk and text for four phone lines for $160 per month. When combined on a single AT&T bill with the basic TV plan for $50 (DIRECTV Select or U-verse U-Family), with service on up to four TVs, consumers will pay $200 per month for the All-in-One plan after a $10 a month combined bill discount.

Customers who combine TV services with eligible AT&T wireless services on a single monthly AT&T bill are eligible for the $10 combined bill discount. The discount will continue if the customer keeps both services on a combined bill an annual savings of $120.

Additionally, DIRECTV and U-Verse TV customers who switch to AT&T wireless service from another wireless provider will receive a $300 bill credit when they buy a smartphone on AT&T Next and trade in an eligible smartphone.**

All Included Covers Costs and Brings in High-Speed Internet Options

As part of this launch, AT&T also is introducing a customer friendly All-Included pricing model with DIRECTV and U-verse TV packages. All-Included pricing plans start as low as $50 per month for TV programming and include up to four receivers, DVR functionality and HD technology fees for the first 12 months.

In addition to the $200 per month TV and wireless combined plan, where available, customers also can add AT&T high-speed Internet services All-Included plans. Introductory 12-month promotional pricing includes the Wi-Fi gateway with no monthly fees for equipment. Pricing is available for three speed tiers, including:

  • AT&T high-speed Internet with speeds up to 6Mbps, $30 per month***
  • AT&T high-speed Internet with speeds up to 24Mbps, $40 per month***
  • AT&T high-speed Internet with speeds up to 45Mbps and 75Mbps, $50***

AT&Ts DIRECTV and U-verse services offer customers the freedom to watch hit TV shows anytime virtually anywhere, using a TV, computer, tablet or smartphone.****

AT&T is now the largest pay TV provider in the U.S. and the world, providing service to more than 55 million customers in the United States and in Latin America and the Caribbean. AT&T has more than 132 million wireless subscribers and connections in the United States and Mexico; offers 4G LTE mobile coverage to 308 million people in the U.S.; covers 57 million U.S. customer locations with high-speed Internet; and has more than 16 million subscribers to its high-speed Internet service.

AT&T now leads the industry in offering consumers premier content, particularly live sports programming, such as the exclusive rights to NFL SUNDAY TICKET with DIRECTV service. It gives customers every out-of-market NFL game, every Sunday afternoon, on any screen TV, mobile devices or PCs. The company owns ROOT SPORTS, the nations premier regional sports network, and has minority stakes in the Game Show Network, MLB Network, NHL Network and the Sundance Channel.

AT&T is also developing unique video offerings for consumers through its Otter Media joint venture with The Chernin Group. They established the joint venture to invest in, acquire and launch over-the-top (OTT) video services. This includes its purchase of a majority stake in Fullscreen, a global online media company that works with more than 50,000 content creators. These creators engage 450 million subscribers and generate 4 billion monthly views.

Learn more about the All-in-One offer at www.att.com/dtvoffers. Learn how AT&T is changing the future of television at www.att.com/dtv.

*New DIRECTV and U-verse customers only. Price after $10/mo. combined bill discount. Includes DIRECTV SELECT TV or U-verse U-Family and Mobile Share Value 10GB plan for 4 smartphones (excludes 2-yr agmts.) See Mobile Share Value 10GB plan details below. 24 month agreement required for DIRECTV TV packages; 12 month agreement required for U-verse TV plans. Pro-rated ETF (up to $480/DTV, up to $180/U-verse) applies if TV is cancelled before end of term. After 12 months, then prevailing standard rate for TV (currently $85/DIRECTV SELECT and $93/U-verse U- Family) applies unless canceled or changed by customer prior to end of promo period. . Must maintain qualifying services for contd combined bill discount. Pricing programming, features subject to change at any time without notice. Taxes, other charges & restrs apply. Offer ends 11/14/15. OFFER NOT VALID in U.S. Virgin Islands or Puerto Rico. Visit att.com/imagine for details. Combined billing & discount may take effect 1-2 bill cycles.

Mobile Share Value 10 GB plan pricing includes $100/mo. plan charge for 10GB of data & $15/mo. access charge per smartphone on no annual svc agmt. Excludes phones on 2-yr agmts. Data overage charges ($15/1GB) apply. Device purchase costs addl. Activation & other fees, charges and restrictions apply. Visit att.com/mobilesharevalue for details.

**$300 Credit: Limited time offers. Select locations. Requires a line ported in, eligible svc, and good working trade-in smartphone. $100 switcher bill credit (w/i 90 days) + $200 trade-in credit (may be promo card). Activation & other fees, charges & restrictions apply. Visit att.com/summerbuyback for details.

***U-verse Internet Price Offers: Price after bill credit for new residential Internet customers. Requires another AT&T service (TV/Voice/Wireless) and combined billing of all services on a single AT&T bill. After 12 mos., then prevailing standard rate applies unless canceled by customer prior to end of promo period. Must maintain qualifying services for contd receipt of bill credits.12 mo. term reqd. Prorated ETF (up to $180) applies if Internet is disconnected before end of term. Promo pricing applies to service rates only; excludes taxes and up to $99 installation charge. U-verse Internet price incl. 250 GB of data/mo. Addl $10 charge per 50 GB of data usage in excess of data plan. For more info, go to www.att.com/internet-usage. Offers end 11/14/15.

****Watch TV on the go requires qualifying device, TV plan and data connection. Data charges may apply. Content varies by device, TV plan and viewing location.