ATI Buys Bitboys and Gains Handheld Intellectual Property
ATI has acquired Bitboys, the Finnish graphics chip developer which now focuses on handset GPU designs but is perhaps best known for pledges made in the late 1990s to ship desktop graphics cards that it claimed would have massively out-performed competing products from the likes of ATI and Nvidia.
Bitboys is now going to form the basis for a European ATI design centre. ATI said today it is paying ?35.2m ($44.5m/$24.3m) for the company, subject to certain unspecified performance-related conditions. Bitboys people, premises and intellectual property will be “fully integrated” into ATI’s Handheld Business Unit. Bitboys said the deal furnishes its team with the sales and financial resources to compete in what’s an increasingly crowded market, while ATI gets the addition engineering expertise it needs to do the same thing.
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