April Fools: Google Changes Its Name To Topeka
For April Fools’ 2010, Google has replaced its multi-colored “Google” logo with “Topeka”. This, of course, is a reference to Topeka, Kansas, where the mayor temporarily renamed itself Google, Kansas as part of an effort to be chosen as one of the sites for the new Google broadband.
Early last month the mayor of Topeka, Kansas stunned the world by announcing that his city was changing its name to Google. We’ve been wondering ever since how best to honor that moving gesture. Today we are pleased to announce that as of 1AM (Central Daylight Time) April 1st, Google has officially changed our name to Topeka.
We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains.
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